Useful to understand the GGR meaning, but use with other indicators
GGR is a good KPI to understand the size of a gambling company. It is good for efficiency of pricing in sports betting vs. other operators, also how large the company is in terms of revenue. It doesn’t show how efficient the company is in controlling its operating costs.
GGR is essentially the revenue, but it doesn’t consider any costs. Marketing, staff, finance etc. EBITDA stands for Earnings Before Interest, Taxes, Depreciation and Amortization. Basically, its all the earnings of a company minus the internal company operating costs of Marketing, staff, finance, offices etc. For gambling companies earnings will be the Gross Gaming Revenue. EBITDA % is a good metric to understand the efficiency of the company.